College Park, Maryland, was an underdeveloped region situated between two highly developed destinations — Baltimore and Washington, D.C. Inspired to overcome years of neglect and create a desirable destination for visitors and businesses alike, developers began making plans to revitalize the region. When Southern Management, owner of The Hotel at the University of Maryland, tasked Sam Selvi with outfitting the property’s 297 rooms, he knew he had to deliver something more than satisfactory — he had to deliver the ultimate guest experience.

Selvi began imagining rooms that offered guests the comfort and relaxation of home, with the luxury and escapism of a truly special trip. He wanted guests to go to sleep feeling satisfied and wake up feeling invigorated, so inspired by their great night’s sleep and their overall stay that they left rave reviews for future guests. That, to Selvi, would be the ultimate sign of success.

When Selvi began selecting amenities, particularly mattresses, his expectations were as high as everyone else’s.